DES MOINES, Iowa — Two Des Moines women weren’t pleased with the selection of women’s cycling apparel so they started making it themselves.
Velorosa Cycling launched one year ago after co-owners Kim Hopkins and Lisa Carponelli say they saw a need for women’s cycling gear that fits a woman’s body.
“Women have been settling for smaller sized menswear for years, and they just don’t fit,” says Hopkins.
Hopkins, a graphic designer, and avid rider, started by designing a kit for her local riding team. A kit is a matching jersey and shorts. It didn’t take long for people to start asking about the kits, including Carponelli who suggested the two form their own business.
“I’d always heard, if you can’t find it or you need it, go fill that niche,” says Carponelli.
Velorosa Cycling features bright, eye-catching designs in three collections. Each collection offers mix and match pieces.
“Women can add to their cycling wardrobe slowly overtime,” says Hopkins.
The clothing is also created with a woman’s body in mind. The jerseys are longer and are slim through the waist and wider through the hips. The shorts also help a woman feel more comfortable.
“They have a yoga style waist band so it doesn’t cut in on your waist and they call them power leg bands, a thicker wider leg band, that doesn’t cut in on your leg and cause what women like to call sausage legs,” says Hopkins.
The women started by selling their signature collection at last year’s RAGBRAI expo and they’ll be back again this year with three collections.
One of the collections has pieces named after the women’s daughters.
For more information on Velorosa Cycling, click here.