Drake Professor Teaching the Power of Smartphone Videography

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DES MOINES, Iowa -- This is the year of video, according to a video production and social media expert.

Drake University Assistant Professor Chris Snider has the task of teaching 100 freshmen students video production, but not with the kind of equipment you might normally think of.

"Movies and films that win awards at festivals are being shot entirely on iPhones. With a few added attachments, you an create the same quality video," he said.

With the advanced quality of smartphone technology and the increasing demand for videos on sites like Facebook and Snapchat, there are more opportunities to create videos. So Snider's students are challenged to do video assignments on their iPhones.

Getting better video is becoming more important said Snider, as Snap-Chat and Facebook are both trying to show more and more videos. People wanting to get their message out can make better-looking videos on their social media.

"Individuals or businesses posting content to Facebook, knowing that if you post videos, they're likely going to be seen by more people, as we try to win the Facebook Algorithm game," Snider said.

As for the students, Snider does offer some assistance. Several add-ons help make the videos look better.

The students first are encouraged to make the iPhone video stable with a tripod. They are also issued clip-on microphones which go into the iPhone for better audio.  And they also have a small light which can be mounted alongside the phone.

The most popular accessory for students is a 3-axis gimbal mount, which is used to give a smooth steady shot while moving, similar to what is used in drone camera.

Snider has a list of gear you could add to your iPhone on his website.

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