It’s Up to You Campaign

Hello Iowa

New research shows about 40% of Americans have not yet firmly decided whether to get vaccinated against Covid-19 and only 60% of the overall population feels confident they have enough information to guide their decision-making process. 

That’s why the Ad Council and the Covid Collaborative are teaming up to launch a major campaign to focus on vaccine education. Dr. Ernest Grant and Heidi Arthur share details of the It’s Up to You campaign.

You can learn more at


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