It was a campaign that went viral nationwide on social media, earning more than 2.6 million views on “X,” all to get Iowans to purchase more ham and bacon.

Trish Cook, President of the Iowa Pork Producers Association shares more on that viral ad and celebrate “pork-tober!”

For more information, you can go to iowapork.org or give them a call at 515-225-7675.