WHO-HD Newscasts #1 in November at 6 AM, 6PM & 10 PM

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Channel 13 News at 10 UP 5 share points while KCCI down 31

Channel 13 News at 5 just 1 share point from #1

WHO-HD undisputed #1 station Election night beating other stations combined

The November television ratings have just been released and WHO-HD is now the undisputed #1 newscast at 6 AM, 6 PM and 10 PM. Channel 13 News wins the 6AM hour with a huge 43.3 share ensuring that Today in Iowa continues as the undisputed #1 morning news leader. That means 43% of 18 to 49 year olds watching television in central Iowa between 6 & 7 AM are watching WHO-HD.

Channel 13 News at 10 is now the #1 newscast at 10pm with a 22.6 share.  WHO-HD gained nearly 5% at 10 while KCCI dropped nearly 31%.  At 6 PM, WHO-HD’s 5% gain from last year was enough to propel the station to #1 in the key early evening newscast race.  At 5 PM, the station is just 1 share point from #1.

And on Election Night (November 4, 2014), Channel 13 News was the clear winner…especially among slightly older adults 25-54…beating the other stations combined.

Election Night
Adult 24-54 Ratings
(11/4/14)
WHO 8
KCCI 4
WOI 2

 

“Our commitment to serve central Iowa viewers’ has never been stronger,” says WHO-HD President and General Manager Dale R. Woods.  That determination is demonstrated every week…producing 25% more local news than any other station.”

November Adult 18-49 Share

  WHO WOI KCCI
Newscast Nov-14 Nov-14 Nov-14
6:00 – 7:00 AM 43.4 0.5 41.0
5:00 – 5:30 PM 24.1 4.1 25.1
5:30 – 6:00 PM 22.3 4.5 17.9
6:00 – 6:30 PM 23.8 2.7 23.5
10:00 – 10:30 PM 22.6 2.4 18.7

Unless otherwise noted, ratings estimates are according to Nielsen Media Research’s November 2014 measurement period for the Des Moines/Ames Designated Market Area (DMA). The four week measurement period was October 30 through November 26, 2014.  Ratings estimates are for Adults 18-49 Share.  A share is the percentage of all TV households with sets in use in the Des Moines/Ames DMA (Designated Market Area) tuned to a particular program.  All ratings comparisons are on a November 2013 to November 2014 basis.

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